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27 INFLUENCER MARKETING STATS TO KNOW IN 2024

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5/5/20242 min read

Did you know that micro-influencers boast engagement rates up to 60% higher than macro influencers?

Explore these compelling insights from HubSpot's influencer marketing statistics, providing valuable guidance for enhancing your business strategy with influencer marketing!

Discover the Landscape:

1. In 2022, the U.S. influencer market reached an unprecedented value of $16.4 billion.

2. Currently, 1 in 4 marketers harness the power of influencer marketing.

3. An impressive 72% of Gen Z and Millennials actively follow influencers on social media.

4. A whopping 89% of marketers currently engaged in influencer marketing intend to increase or maintain their investments in 2023.

5. Notably, 17% of marketers are planning to venture into influencer marketing for the first time this year.

6. With 38% of marketers citing sales generation as their top goal in 2022, influencer marketing continues to prove its efficacy.

Examining Effectiveness:

7. Influencer recommendations hold significant sway, with 50% of Millennials trusting product endorsements from influencers, compared to 38% for celebrities.

8. A staggering 92% of marketers acknowledge the effectiveness of influencer marketing.

9. Recent data indicates that 33% of Gen Z individuals have made purchases based on influencer recommendations in the past three months.

Unveiling Micro Influencer Potential:

10. Micro-influencers outshine macro influencers, generating up to 60% more engagement.

11. Cost-effectiveness is a key advantage, with 44% of marketers favoring micro-influencers for their affordability.

12. A majority of marketers (56%) opt to collaborate with micro-influencers, recognizing their impact.

Platform Insights:

13. Instagram emerges as the leading influencer marketing platform in the U.S., with 72% of marketers utilizing it in 2022.

14. Predictions indicate a 4.1% increase in Instagram influencer campaign usage in 2023.

15. In 2021, Instagram witnessed a staggering 3.8 million posts tagged with #ad, showcasing its prominence.

16. Lifestyle and beauty segments dominated among global Instagram influencers last year.

17. Shoppability functions were enabled by 86% of U.S. marketers in their Instagram influencer campaigns in 2021.

Engaging on TikTok, YouTube, and Facebook:

18. TikTok is gaining traction, with 45% of marketers incorporating it into their campaigns in 2022.

19. On average, a TikTok video from a macro-influencer garners 38,517 views.

20. YouTube boasts a diverse influencer landscape, with dance, music, and gaming as popular categories.

21. Micro influencers on YouTube witness the highest engagement rates.

22. Facebook remains relevant, with 52% of marketers utilizing it for influencer campaigns in 2022.

23. Influencer videos accounted for a significant 60% of video views on Facebook in the U.S. last year.

Budget and ROI:

24. In 2022, 39% of marketers allocated 10 to 20 percent of their budget to influencer marketing.

25. Businesses realize substantial returns, generating $6.50 in revenue for every $1 invested in influencer marketing.

26. The U.S. witnessed a notable increase in influencer marketing spend, jumping from $3.69 billion to $4.14 billion in 2022.

27. Mega-influencers command high prices, with TikTok, Instagram, and YouTube influencers demanding significant sums per post or video.

These statistics underscore the undeniable value of influencer marketing in driving business growth and engagement across various industries. Ready to elevate your strategy? Connect with us now to explore the endless possibilities of influencer marketing for your business!

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