UGC CREATORS: THE NEW WAVE OF DIGITAL INFLUENCERS
User-Generated Content (UGC) has transformed content creation, with social media becoming a platform for anyone to share their creativity. Unlike traditional influencers, UGC creators can build successful careers without needing a large following.
The data was collected through a survey conducted by Influencer Marketing Hub in late 2023. They surveyed over 1,000 UGC creators, gathering insights on their social media followings, estimated revenue, and other key metrics. Let's take a look at the statistics of UGC creators—their demographics, career paths, earnings, and views on the UGC trend. By examining these aspects, we provide insights into this growing digital phenomenon.
Audience Demographics:
- 96% of surveyed creators are women.
- The majority are aged 25-34 (51%), followed by 18-24 (37%).
- Only 11% are over 35, indicating UGC is dominated by younger women.
Top Social Media Platforms:
- TikTok: Primary platform for 54% of UGC creators.
- Instagram: Chosen by 42%, with nearly all creators using it in some capacity.
Pre-UGC Content Creation:
- 67% of creators were active on Instagram before UGC.
- Facebook and blogging were also popular, with 21% and 8% respectively.
- Only 4% hadn’t created content before UGC.
Motivation to Start UGC:
- 36% of creators were inspired by TikTok, and 21% by Instagram.
Working in UGC:
- UGC is a growing career choice, with creators managing their own schedules and clients.
- 59% have been doing UGC for less than a year, highlighting the industry’s rapid growth.
Industry Growth:
- UGC has surged in popularity, with a 145% increase in creators over the last year.
UGC creators will continue to gain prominence, with more brands opting for UGC campaigns to tap into genuine customer experiences. This shift could potentially disrupt traditional influencer marketing, leading to a more balanced approach between UGC and influencer content.
Did you know that in late 2023, 96% of UGC creators surveyed were female and 4% were male, highlighting women's dominance in the UGC space, according to Influencer Marketing Hub?